T-Mobile’s Price Hikes Are Going Over Just As Well As Expected
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Summary
- T-Mobile is facing backlash over a $0.50 fee increase per phone line.
- Many users feel nickel-and-dimed as the fee adds up with other changes.
- Customer frustration leads to cancellations, with some moving to rival MVNOs.
So much for the un-carrier. T-Mobile customers across the country are left feeling slighted again as the telecoms giant takes another small-but-real slice of the pie with a $0.50 bill increase per phone line. Described as a “Regulatory Programs & Telco Recovery Fee,” the upcharge applies even to some T-Mobile plans not previously subject to fees. Predictably, social media users are up in arms, with some longstanding T-Mobile subscribers giving in to the war of attrition and canceling their once-beloved plans (The Mobile Report on Reddit via PhoneArena).
It’s understandable that a company might need to adjust prices periodically to keep up with shifting regulations. To many longtime T-Mobile customers, though, this feels like just another way to nickel-and-dime users by passing on operational costs — the things our actual subscription costs should pay for — to the end user.
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In fairness, T-Mobile has great coverage and is still the fastest carrier.
To be clear, the Regulatory Programs & Telco Recovery Fee line item already exists. The latest increase brings it to $3.99 monthly for voice lines and $1.60 for data-only contracts. No, that’s really not a huge amount. But this singular addition isn’t the only thing raising the ire of T-Mobile customers.
The fee increase comes in the wake of numerous billing changes, many of which flew under the radar. For years, users have reported that grandfathered plans like T-Mobile’s Simple Choice seem to get second-class treatment compared to new users. Periodic fee bumps, no matter how small, add up in the end. Possibly more impactful, they frustrate and turn away long-term users who once signed on with the carrier due to its formerly no-nonsense approach to pricing.
If you’re sticking around
In what reads like a “These are not the droids you’re looking for” moment, T-Mobile’s website helpfully explains, “This fee is not a government tax or imposed by the government.” That’s all well and good, but calling it the Regulatory Programs & Telco Recovery Fee very much gives the opposite impression. And if the subscription costs users currently pay aren’t enough to support T-Mobile’s service, then why is the company still in business?
What users are doing in response
Mint Mobile is one of several low-cost MVNOs T-Mobile users are fleeing to.
Many longtime T-Mobile subscribers have already been driven to jump ship. Quite a few of the users letting off steam via Reddit rants describe how moving to prepaid plans — most with providers other than T-Mobile — has gotten them similar service at lower costs that are more transparent and easier to manage and predict.
Upon asking a customer service representative about the fees, one fed-up user learned they’d even apply to the formerly free lines on their grandfathered Simple Choice plan. The rep then pitched the user on upgrading to a Go5G plan, with another user chiming in to imply T-Mobile is pushing to force as many as possible into the newer, more expensive options.
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One user’s self-described “petty” plan was to call customer service every month for an extended conversation, with the goal of wiping out the profits gained from at least their own fee increase. In response, another user pointed out, “It’s only the older plans that pay these ‘recovery costs’,” further supporting the pro-Go5G conspiracy theory.
Obviously, nothing in this world is free. But T-Mobile’s continued fee hikes continue to frustrate users who have long shown loyalty. The outrage comes largely from the corporation’s long-ago push to be known as the “un-carrier.” Twelve years after rebranding its service as hip and user-friendly, customers are finally waking up to the reality that to many major providers, we’re all just numbers on a page.
