Samsung’s Vision For The Future Of Mobile AI Disclosed In Q&A Round

Samsung is among the smartphone brands that have most invested in implementing AI in mobile devices. The company leveraged its partnership with Google, where they work together and share technology, to pioneer the segment. The launch of the Galaxy S25 series made it clear that the firm will continue on this path long-term. In a Q&A round, a Samsung executive disclosed the company’s vision for the future of AI in mobile devices.

Carl Nordenberg, head of Samsung MX for Southeast Asia and Oceania (SEAO), talked about how the brand views mobile artificial intelligence, its main goals, and what we can expect in the future.

Samsung, proud to be a pioneer in mobile AI implementation

The executive was asked about the evolution of smartphones in the current AI revolution. Nordenberg expressed pride that Samsung is among the pioneers in implementing the technology in its Galaxy phones and tablets. The company began this journey with the launch of the Galaxy S24 series in 2024. Since then, the Galaxy AI suite has reached other flagships, mid-rangers, and even low-end devices, both old and new.

“One year on, I’m glad to say that we’ve reached a point where AI is no longer a futuristic technology, but something that’s built into the devices we use every day,” Nordenberg stated. “And we’re just beginning to see AI’s true potential!” He added.

The executive also addressed consumers’ priorities when choosing a new smartphone in today’s market. Nordenberg listed five key aspects: advanced camera features, integrated AI capabilities, improved durability, long-lasting battery life, and high-performance processing for AI and gaming. Yes, he claims that AI has already become a priority for smartphone users. This contrasts with the situation 18 months ago, where many wouldn’t even consider it, according to Nordenberg.

An AI that learns and adapts to you

The Q&A touched on the topic of personalization in the context of mobile AI. For Samsung, this means AI “learning” about you, your tastes, and your usage patterns to offer you truly useful features and suggestions. Nordenberg gives the example of Now Brief, the Galaxy S25 feature that offers personalized tips throughout the day. It considers multiple parameters and learns from the user to provide suggestions, shortcuts, and data that become more useful over time.

“The real breakthrough comes when AI understands not just what you do, but the context around it.”

Boosting the camera experience with AI

How relevant is AI to mobile photography? The executive received a related question and discussed Samsung’s approach. The company doesn’t want AI to significantly change the experience of taking photos and videos. On the contrary, it wants to seamlessly integrate it into your everyday experience but offer more control options with a few simple taps.

“Take features like Object Eraser, Best Face, and Audio Eraser— these are AI-enabled innovations that don’t interfere with how you capture the moment, but they give you unprecedented control over the final image or video from your fingertips.”

In the age of AI, privacy is a top concern. After all, AI models thrive on data, and much of this data comes from users. Some people don’t like feeling they’re constantly being “tracked.” Nordenberg answered a question about how Samsung balances personalization with privacy concerns.

According to the executive, the company’s focus is on transparency and control options. First, the company tries to be as clear as possible about the collection and use of data. If you would rather not participate in AI data collection, you can disable cloud processing. That said, disabling this option impacts some AI-powered features—primarily those that rely on cloud processing. They may perform worse or not work at all. However, if privacy is what you want, there are sacrifices you must make.

“As such, we want to give users the flexibility to customize their privacy and security settings, exactly according to their preferences. Users can decide which Galaxy AI feature to operate on their device, with the option to opt out of cloud-based processing.”

Samsung’s vision for the future and evolution of mobile AI in the coming years

Nordenberg concluded the Q&A session by answering questions about the evolution and future of mobile AI. Samsung projects that multimodal capabilities will be at the forefront. AI platforms and services will be able to handle more input types in all formats. This also includes real-time features, such as Gemini Live’s “with Camera” mode.

He also said that the democratization of mobile AI will be key going forward. “Most importantly, AI will become more democratized. Advanced capabilities that once required specialized knowledge or expensive hardware will become accessible to everyone through their smartphones. This democratization of AI has the potential to level the playing field and empower people in unprecedented ways,” Nordenberg stated.