Samsung TV Copilot To Replace Google Assistant

Summary: Samsung is partnering with Microsoft to release Copilot as the new voice assistant on its smart TVs. This comes as a replacement for Google Assistant which had occupied this role for years.

Samsung has been phasing out Google Assistant on all of its TVs, and now we finally know why. Microsoft Copilot has emerged as the new voice assistant for Samsung’s smart TVs.

The reason for this is simple: AI. Microsoft copilot leverages LLM technology to understand human speech more accurately. The Samsung TV copilot feature would work in real-time to grasp user intention and offer smarter suggestions.

Samsung isn’t the only manufacturer moving to integrate copilot either. LG has also partnered with Microsoft, bringing copilot-powered AI search to its latest TVs.

Google Assistant is now history

Google Assistant was once ubiquitous for Android phones and smart TVs. But AI has brought chatbots into the mix, and they perform much better than the simpler Assistant.

Samsung has been dropping Google Assistant from its lineup in the last couple of years, completing the transition recently. LG hasn’t removed it yet but has stopped marketing Google Assistant as a feature.

Even on phones, Google itself has been pushing Gemini as the new AI assistant, taking Google Assistant’s role. While Assistant still remains functional, Google has announced its intention to drop support on any device that runs on Android 10 or higher.

Enter Microsoft Copilot

Parallel to these developments, Microsoft has been aggressively putting forth its own AI chatbot: the Copilot. Marketed as a complete AI companion, the chatbot has already been integrated into its Edge browser, Windows 11, and now Bing.

Developed in partnership with OpenAI, Microsoft’s Copilot uses the same GPT model that ChatGPT is based on. As a result it actually performs quite well, communicating with users in natural speech seamlessly.

In contrast, Google’s Gemini was built from scratch, and is yet to reach the performance of OpenAI’s GPT. This presents Microsoft with the rare opportunity to establish itself as the market leader in a space Google is yet to capture.

AI Assistants Are the Future

Voice assistants simply work too well with AI models to not use the technology. Google’s Gemini is coming out on Google TVs later this year as well, completely replacing the older Google Assistant.

In contrast, Microsoft’s AI chatbot is already up and running. It comes as no surprise to see Samsung TV adopt copilot as the new voice assistant, moving away from Google’s dominance for the near future. Other major manufacturers are following suit, so expect to see Microsoft Copilot integrated with most smart TVs.