Samsung Throws Its Hat Into The Color E Ink Ring

Contents

Does color E Ink actually matter, or is a black-and-white screen good enough?

Summary

Samsung has launched a new e-ink product in the form of the 32-inch Color E-Paper digital signage display.
The 32-inch model has QHD resolution, over 500 days of battery life, and an intuitive app for control.
Samsung’s eco-friendly approach includes paper-based packaging and recycled plastic covers.

E-ink or e-paper screens have gotten so good that they are practically indistinguishable from actual paper. Benefits such as no reflections or glare, and excellent sunlight visibility make them ideal for many use cases where traditional display panels struggle.

Riding on these traits, Samsung is joining the fray with a product of its own. Simply called the Samsung Color E-Paper, the Korean giant has a new enterprise offering of its own in the form of a digital signage solution.

Onyx Boox Note Air3 C with pen attached on a wood table

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Source: Samsung

Earlier this year, Samsung unveiled a 75-inch version of the same product, but its public availability was not confirmed. Unsurprisingly, it ended up becoming a more mainstream, B2B product in the form of the 32-inch Color E-Paper (model EM32DX).

As with all e-ink panels, it consumes no power when displaying static content. It comes with an inbuilt 4,600 mAh battery, enabling it to last for up to 500 days on a single charge — making it ideal for many kinds of signage. It consumes far less power even when the content is getting updated.

It has a QHD resolution (2,560 x 1,440) and seems to use E Ink’s Spectra 6 panel. Samsung has added a color imaging algorithm to improve accuracy and readability to more closely resemble regular paper posters. The entire unit weighs 2.5 kg and is 17.9 mm thick, allowing it to be used in a diverse set of ways.

It has even 13.9mm bezels on all sides, two USB Type-C ports, WiFi, Bluetooth, and 8GB of storage. The Samsung Color E-Paper can be controlled via the Samsung E-Paper app on Android and iOS. Businesses can use the Samsung VXT (Visual eXperience Transformation) platform for remote control, real-time monitoring, centralized device management, and content management. It can also be integrated into existing systems via Tizen Enterprise APIs.

Samsung is the world’s biggest digital signage manufacturer, achieving a 34.6% market share in 2024. Even at that scale, Samsung has kept sustainability in mind with its fully paper-based packaging and a cover made with 55% recycled plastics.

The 32-inch Samsung Color E-Paper display can now be purchased for $1,350, or for $1,200 when a bulk order of more than 150 units is placed. Deliveries will start in mid-June.