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Samsung Galaxy S25 Series Break Pre-Order Records In Korea

Samsung’s Galaxy S25 series is off to a strong start. According to Samsung, the company claims that it has received 1.3 million pre-orders for its new flagship phones in South Korea. This 1.3 million pre-orders is for the entire lineup which includes the Galaxy S25, Galaxy S25+, and the Galaxy S25 Ultra. It also means that the Galaxy S25 series broke the pre-order records over its predecessor, the Galaxy S24 series.

Breaking records

According to Samsung, the Galaxy S25 series’ pre-orders represent a 7.4% increase compared to the Galaxy S24’s from 2024. This is actually surprising because the Galaxy S25 series isn’t that impressive of an upgrade. Don’t get us wrong, devices like the Galaxy S25 Ultra are a powerhouse.

However, compared to the Galaxy S24 series, the differences aren’t exactly night and day and don’t really scream “upgrade now!”. That being said, the numbers don’t lie. Consumers in South Korea seem more than eager to get their hands on Samsung’s latest flagship phones. In fact, Samsung claims that the most popular device out of the three is the Galaxy S25 Ultra, which is also the most expensive of the bunch.

The Galaxy S25 Ultra accounts for 52% of all pre-orders. The base model, Galaxy S25, follows at 26%. Meanwhile, the Galaxy S25+ seems to be the least popular and ranks third with 22% of total pre-orders. It’s not that surprising since the Galaxy S25+ sits in an awkward position. It’s not exactly the cheapest, but it’s not exactly the most powerful either. We imagine that those who opted for the Galaxy S25+ simply wanted a larger display.

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Is it really an upgrade?

Samsung’s new Galaxy S25 phones are supposed to represent an upgrade over their predecessors. However, the company has made some head-scratching choices that don’t really feel that way.

For instance, the S Pen included with Samsung’s latest, most premium phone no longer has Bluetooth functionality. The company claims that this is because some Bluetooth features like Air Gestures weren’t that popular with users. The Galaxy S25 Ultra’s display also seems to be less scratch-resistant than its predecessor. This is according to a durability test which found that the new model scratches easier than the Galaxy S24 Ultra. This “downgrade” is debatable. Some suggest that Samsung opted for a softer glass to make it less shatter-prone.

Samsung isn’t quite done with its Galaxy S25 series just yet. Samsung is already working on another device in the form of the Galaxy S25 Edge. This phone could attract customers who aren’t entirely impressed with the current lineup and want something new and slimmer. Samsung hasn’t confirmed the launch of the Galaxy S25 Edge yet, so we’ll have to wait and see.