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Summary
Netflix is now streaming full live events, including WWE, NFL, boxing, and award shows.
The company is focusing on its ad-supported tier.
Netflix revealed an upcoming content roster featuring popular shows like Stranger Things and The Witcher.
Netflix is flexing hard on live TV. The streaming giant just published Upfront 2025, where it confirmed that it is no longer simply dabbling in live events. It’s using a full hurry-up offense to bring live streaming entertainment to our screens .
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The company will be streaming full live events, like WWE, NFL, boxing, award shows, and more (via TechCrunch). Netflix already dipped a boot into the ring with weekly WWE broadcasts, but now its turning up the heat. Coming soon are the Katie Taylor vs Amanda Serrano rematch, two NFL Christmas Day matchups, and more.
Don’t snap the pass just yet. This push into live programming is more than spectacle. Netflix is doubling down on its ad-supported tier, which now hits more than 94 million monthly active users around the globe. According to President of Advertising Amy Reinhard, viewers in the US are watching 41 hours a month, and there’s strong engagement even during mid-roll ads.
Netflix is sweetening the deal for advertisers by announcing its Ads Suite platform is now live in the US and Canada. It plans to expand the platform to Europe by June. This platform gives advertisers first-party data integration, programmatic buying, and generative AI powers (of course). That’s a whole lot of flying elbows.
Lights camera powerbomb
There’s more to it than live programming. Netflix announced an entire roster of upcoming content, including:
Stranger Things: Tales from ’85
Avatar: The Last Airbender season 2
Bridgerton season 4
Emily in Paris season 5
Love is Blind season 9
Squid Game season 3
The Witcher season 4
There is also a slate of new movies and shows featuring stars like Denzel Washington and Jamie Foxx. And yes, a reboot of Star Search is coming, too.
It’s clear Netflix has the ball and is rushing. Between an aggressive move into live content and its growing ad business, the company is stepping in between the ropes with something to prove.
