Nothing Is India's Fastest-Growing Smartphone Brand, Essential Space Updates Rolling Out

Nothing has revealed that it is the fastest-growing smartphone brand in India, and also has some new updates available for the Nothing Phone (3a)’s signature Essential Space feature.

In a post this week, Nothing founder Carl Pei revealed stats from Counterpoint Research which puts Nothing as the fastest-growing smartphone brand in India. For Q1 2025, Nothing’s shipments jumped by 156%, and that’s not all the good news for the brand. Nothing has also apparently seen five quarters of “leading growth” in a row, being the only brand in 10 years to hit that number.

The full Counterpoint report hasn’t been made publicly available yet.

Big week for us at @Nothing 🇮🇳
• Fastest-growing smartphone brand in India: +156% YoY growth (Q1 2025)
• 5 straight quarters leading growth
• Only brand in the last 10 years to do it
Thank you to everyone building with us. We’re just getting started. pic.twitter.com/Z3GAHdBrvK
— Carl Pei (@getpeid) April 29, 2025

Beyond that, Nothing has also announced some new upgrades for its Nothing Phone (3a) series, namely for the Essential Space feature. The AI-powered app is adding a detailed new reminder page where you can edit reminders, as well as speeding up AI processing.

Nothing explains:

We have just released a new update that makes Essential Space faster, more stable and intuitive. As part of it, you can now edit your to-do lists.
Added reminder detailed page: now you can easily edit the time and content of your reminders
Faster AI Response: Enjoy quicker responses, with minimal delays
Enhances stability and performance with bug fixes and improvements

These updates are rolling out via the Play Store.