No More Easy Opt-Out: Google Messages Removes ‘Unsubscribe’ Button In The US
If you’re a Google Messages user in the US or Spain, you might have noticed a small but significant change: that handy “unsubscribe” button, which made it so easy to ditch annoying automated business texts, has quietly disappeared. This removal is leaving some users scratching their heads and possibly wading through more unwanted messages.
Just a couple of months ago, in April, Google rolled out this convenient feature. As its name suggests, it allowed users to directly unsubscribe from automated business communications right from within the chat box. It was a neat trick—instead of digging through settings or replying with cryptic commands, a simple tap of the “unsubscribe” button would send the necessary “STOP” command on your behalf. This was a great help to clean up your inbox.
However, as quickly as it arrived, for many, it’s now gone. For users in Spain, the button disappeared from RCS business chats—even from the app’s context menu. In the US, the situation is slightly different. The button is vanishing from SMS/MMS chats that originate from businesses using short codes, though it might still linger in the context menu for some. This fragmented removal adds to the confusion.
The big question, of course, is why? Currently, Google hasn’t provided a clear explanation for this specific regional removal. It’s particularly puzzling why the feature is missing only in the US and Spain. Yes, users in other countries (Brazil, France, Germany, India, Mexico, and the UK) retain access. This makes the situation even more frustrating for those who had come to rely on its simplicity.
For those who appreciate a clutter-free inbox, the loss of this feature is a minor inconvenience that quickly adds up. It means going back to manually typing “STOP” or looking for an alternative to opt out of unwanted automated messages. So, if you’ve been wondering where that handy button went, you’re not alone: the Google Messages unsubscribe button was removed for many, leaving a small void in our digital lives.
