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Google’s Next-Gen Search: “Deep Search In AI Mode” Arrives
Without a shadow of a doubt, Google’s main product is its internet search engine. So, the company is always tinkering with new ways to help us find information in the most efficient way possible. After a few years of extensive experimentation with AI, it determined that integrating this technology into Google Search was the way to go. This led to the development of the “AI Mode.” Now, during the latest IO 2025, Google has announced “Deep Search in AI Mode,” a new way to explore the web that goes beyond just listing links.
The main idea is that, instead of simply providing a set of search results, Deep Search in AI Mode aims to give you more insightful summaries and connections. Think of it as having a knowledgeable friend who has already scanned the top results and can give you a more comprehensive overview of your topic.
“Deep Search in AI Mode” will give you deeper insights for your Google searches
The above description may sound familiar to you, as it is similar to what the AI Overviews feature does. However, Deep Search in AI Mode seems to go beyond that. Think about it as an approach to the “Deep Search” mode that practically all main AI chatbots (including Gemini) have now, but in Google Search’s AI Mode. This feature will be powered by Gemini 2.5, the firm’s model AI latest.
📖 Deep Search
We’re introducing Deep Search in AI Mode in Labs so you can dive deeper on your research questions. Deep Search can issue hundreds of searches on your behalf, reason across all those disparate pieces of information, and create an expert-level, fully-cited report… pic.twitter.com/sDgdWZeqVl
— Google (@Google) May 20, 2025
From what Google has shared, this new mode will group similar ideas and information together, helping you see the bigger picture and understand different facets of your search query. It sounds like it could be particularly useful when you’re researching more complex subjects or trying to get a well-rounded understanding of something new.
Imagine searching for “best ways to learn a new language.” Instead of just a list of language learning apps and websites, Deep Search might group results by methodology (like immersion, spaced repetition, etc.), highlight common expert advice, and even point out potential challenges and solutions.
It’s important to remember that this is launching in Labs, which means it’s an experimental feature. Google is looking for feedback from users to help shape how it evolves. If you’re someone who enjoys trying out new tech and loves to dive deep into information, this could be a fun new tool to play with.
