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Google Search’s AI Mode Is Set To Become The Shopping Assistant Of Your Dreams
TL;DR
- Google is finally releasing Search’s AI Mode to all users in the US, no Labs signup required.
- The company has also announced a few shopping-related upgrades coming to AI Mode.
- The new shopping features will help you find, try, and buy products without leaving Search.
Google debuted AI Mode in Search earlier this year to help users get answers to complex, multi-part questions. In our testing, we found the feature incredibly useful, as it not only offered detailed answers but also provided additional information relevant to our queries. So far, the feature has only been available as an opt-in experience in Search Labs, but Google is now finally releasing it to all users in the US. In addition, the company has announced some AI Mode upgrades that should significantly improve your shopping experience in Search.
Google shared details about the shopping-related updates for Search’s AI Mode at its I/O developer conference today, revealing how the tool will soon help users find, try, and buy products. In the coming months, AI Mode will allow shoppers in the US to get answers to detailed questions about product categories and offer a dynamic gallery of images for visual inspiration. This gallery will update as users ask follow-up questions and help them narrow down options based on their requirements.
For users buying clothes using Search, Google is introducing a new Try It On feature that improves upon the virtual try-on feature it added to Search back in 2023. Instead of using generic images of models, this iteration will allow users to upload a photo of themselves and use AI to generate an image showing the user in the selected outfit. Try It On will be available as a Search Labs experiment in the US starting today.
Google will also introduce an agentic checkout feature in the coming months to help users save money while shopping in Search. This feature will let users select a product, choose the size or color they want, and specify how much they want to spend on it. It will then track the price of the selected product and automatically purchase it using Google Pay as soon as it drops to the predefined price.
These upgrades should significantly improve the shopping experience in Google Search, and we can’t wait to try them out. Stay tuned to our coverage to be among the first to know when these new AI Mode features become widely available.
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