Google One Hiding Storage Plans Again, Making It Look Like There's A $200 Increase

Google One is seeing one of its plan options vanish, with the cost of adding more storage past 10TB immediately jumping by a whopping $200 – but that’s only what it looks like at first.

Last year, Google introduced “AI Premium” as a new $20 tier that unlocked 2TB of storage and access to Gemini Advanced. Around the same time, the company hid its affordable $3/month plan that added 200GB of storage to your account. But that was only the case for new users and those with a higher-tier plan. The plan still exists to this day, it just only shows up for users on the 100GB plan.

Something similar is now happening with the introduction of Google One’s “AI Ultra” plan.

This latest plan, announced at Google I/O, grants users access to 30TB of account storage and Google’s most advanced AI offerings including Veo 3, Project Mariner, and more.

Google announces ‘AI Pro’ and new $250/month ‘Ultra’ subscription

But for existing One subscribers, the addition of this plan just makes a bit of a mess in how things are presented. Plans jump from the $20 “AI Premium” subscription with 2TB up to $25/month for 5TB and $50/month for 10TB. From there, it jumps a seemingly-insane $200 to get up to 30TB. A 400% increase in price for a 200% increase in storage.

That’s because of all of the new AI add-ons, but the existing plans are still there.

If you’re not already subscribed to AI Premium, Google One will still show more sane plan offerings.

On an account subscribed to the base 100GB tier (through Google Fi), we can still see the $10/mo 2TB plan, $20/mo AI Premium plan, $25/mo 5TB plan, $50/mo 10TB plan, $100/mo 20TB plan, and $150/mo 30TB plan. “AI Ultra” isn’t even presented to this account, presumably because it is attached to Fi. The same thing happened when AI Premium was introduced.

Google’s reasoning for hiding plans for some users and not for others remains a bit confusing, though. As far as we can tell, it’s not possible to access the 20TB plan from the account we checked that’s already on AI Premium. Whatever the case, though, it’s clearly working out for Google, especially as “millions” reportedly are using the AI Premium plan.