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Summary
Google’s Gemini is set to fully replace Google Assistant on all platforms by the end of 2025, leveraging its advanced AI capabilities for a wide range of tasks.
While many Gemini features are free, the current paid Gemini Advanced tier offers enhanced benefits like access to advanced models, larger context windows, and extended usage limits.
Evidence from code suggests Google is developing two new, potentially higher-tier AI subscription plans, possibly named “Premium Plus” and “Premium Pro,” which could offer access to “Gemini Pro” and “Gemini Ultra” with increased or unlimited feature usage.
In a little over two years, Google’s Gemini, which started out as Bard, has become the tech giant’s go-to AI and assistant tool. From offering answers to simple queries and helping you brainstorm to interacting with other apps and services and generating code and images, the AI tool is what Google Assistant could never really be.
That’s precisely why Google has decided to completely phase out Google Assistant on all surfaces by the end of 2025.
Although most Gemini features are free for users to use, new introductions are often limited to those who pay for Gemini Advanced — at least during the new feature’s initial launch window. Additionally, the paid subscription also offers extended limits across the board, including on some of Gemini’s latest models (like the Gemini 2.5 Pro), bigger file uploads, larger context windows, extra ‘Deep Research’ uses, and more.
Currently, Gemini Advanced is a value proposition for those who gain access to it for free with their new smartphone, or for power users that utilize Gemini for their everyday work-related needs. Now, likely in a bid to offer those power users more options to choose from, Google appears to be expanding its AI subscription offerings with two new plans, and they could be called ‘Premium Plus’ and ‘Premium Pro.’
More features than Advanced? Or less features than One AI Premium?
The new plans could reportedly unlock access to ‘Gemini Pro’ and ‘Gemini Ultra,’ as highlighted in a report by TestingCatalog (via Android Authority) after digging into code snippets. While it’s not entirely clear what the plans and access to the Pro and Ultra Gemini versions could entail, code suggests that it these models could be upsold to Gemini users when they reach specific limits.
“You’ve reached your limit of generated videos. Try again [after X days] or upgrade to Gemini Ultra,” reads one instance. Whether the new tiers would offer higher limits than those currently offered to Advanced users is also uncertain. It could also be that the new tiers forgo other Google One benefits like extra storage and Workspace Premium features in favor of just expanded Gemini access, potentially coming in at a cheaper price than the current $20 users pay for Gemini Advanced.
The new plans seem to be a work in progress, though Gemini Ultra, at least, is reportedly already making its way to some users as an upsell prompt.
Google is yet to formally detail the announcement, though its upcoming I/O or Android Show could be potential venues for the unveiling.
