Exclusive: Google’s Pixel 10 Pro Fold Gets A Price Cut As Pixel 10 Prices Climb

Summary: Google’s pricing is making quite the change for 2025 and beyond. The Pixel 10 series will see price increases, price decreases, and prices staying the same. The Pixel Fold model will drop to just $1,499 come 2026. Marking a $300 price drop over two years. 

There’s been talk about Google potentially getting rid of the smaller “Pro” Pixel if it doesn’t sell well; however, according to a source familiar with Google’s plans, that is not the case. The smaller Pixel Pro model will remain in its lineup through the Pixel 13 release in 2028. Google’s lineup will include the Pixel a-series, base model, two Pro models, and Foldable. This strategy will continue through at least 2028. 

Surprisingly, the Pixel Fold model will actually drop in price by the time we get to 2028. It’s expected to be priced around $1,500 in 2028. However, the Google Pixel 10 Pro Fold is expected to drop to around $1,600.

It is also likely that the Pixel Fold model will continue to be released alongside the other Pixel flagship devices, as was the case in 2024 with the Pixel 9 series. This means we can look forward to seeing four Pixel devices released at the same time, every August, for the next few years. With the Pixel a-series launching in the Spring, as has been the case since the start of the Pixel a-series back in 2019 with the Pixel 3a series.

The Pixel Fold will also decrease in price again in 2027, bringing it to around $1,500. This represents a fairly interesting proposition: while other foldables are going up in price, Google’s is dropping in price. This could be because Google is using less expensive hardware versus something like the OPPO Find N5 and Samsung Galaxy Z Fold 6 (soon Fold 7), or Google is looking to take a significant chunk of the foldable space and possibly make foldables more mainstream, come 2028. 

Google’s Pixel a-series will remain $499 for the next few years

Additionally, the Pixel a-series is going to remain at $499 through the Pixel 12a release in 2028. That is really great to see after we’ve seen a couple of price increases over the past few years. Keep in mind that the Pixel 3a was priced at $399 back in 2019. That also keeps the a-series a bit distant from the base-model Pixel in terms of pricing. 

This keeps the Pixel a-series and the Base model from overlapping as much as they currently do, particularly with the Pixel 9 and Pixel 9a, which are extremely similar, but of course, one is much cheaper. 

Google’s pricing strategy for its flagship Pixel is changing

We’re told by a source familiar with the situation that Google is going to be increasing the price of the Pixel 10 and Pixel 10 Pro XL (notably not the Pixel 10 Pro). We’re expecting each to go up by around $100, which would bring the Pixel 10 to $800 and the Pixel 10 Pro XL to $1200 and adding a larger gap between the three phones (four phones if you count the Pixel Fold). 

This is an interesting strategy because now it’s not as simple as just $100 more for a larger Pixel 10 Pro model or going from the base model to the Pro model. This is going to force consumers to actually make a choice between these phones. We’ve seen Apple do something similar with the pricing on its Pro Max iPhone, where the iPhone 15 Pro Max went up in price, technically, by eliminating the 128GB model. Having that particular model start at 256GB, while the rest of the lineup is 128GB starting storage. We could see Google do something similar later this year with the Google Pixel 10 series. 

Some interesting changes ahead for the Pixel lineup, and it all comes after Google had a pretty successful year with the Pixel 9 series. The Pixel 9 sold extremely well for Google, and that likely comes down to the price, as well as the improvements Google made with the thermals and the modem.