DoorDash is expanding beyond just food delivery with two major acquisitions—Deliveroo and SevenRooms.
DoorDash plans to buy SevenRooms for $1.2 billion to help restaurants manage reservations, boost in-house sales, and improve guest engagement.
It is also set to acquire Deliveroo for $3.9 billion, offering cash for each share.
DoorDash, usually known for dropping off your favorite meals, is switching things up in a big way. It’s going beyond takeout with two major acquisitions—one aimed at letting you book restaurant tables straight through its app. This means the platform is not just bringing food to your door anymore, it wants in on your nights out too. With back-to-back deals to grab Deliveroo and SevenRooms, DoorDash is throwing serious cash at going global.
The company has announced its plan to buy SevenRooms—a company that helps restaurants handle reservations and boost in-house sales. It’s a smart move aimed at giving restaurant owners more tools to pack their tables and market smarter. According to Bloomberg, the deal is worth $1.2 billion in cash, but it’s still waiting on the green light from regulators.
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Set to wrap up later this year, the move to bring SevenRooms under the DoorDash umbrella aims to beef up its commerce platform. With SevenRooms’ tools for managing customer relationships and boosting guest engagement, DoorDash wants to help businesses drive more in-person sales and fatten up their bottom lines.
What makes SevenRooms stand out is its mix of marketing, operations, and guest experience tools, built to help restaurants, hotels, and hospitality spots connect deeper with customers and grow their revenue. SevenRooms already teams up with a stacked lineup of over 13,000 hospitality hubs worldwide, including big names like Union Square Hospitality Group and Marriott.
From takeout to table bookings
Once the SevenRooms deal is sealed, DoorDash plans to pour more cash into boosting sales efforts and sharpening its product features. The goal is to reach more markets and upgrade its all-in-one toolkit for running and promoting restaurants.
At the same time, DoorDash is set to buy UK-based Deliveroo for around £2.9 billion (about $3.9 billion), offering 180 pence per share in cash. Both companies have already given the deal a thumbs-up, and if all goes smoothly, it’s expected to close by the end of the year.
With these two big moves, DoorDash is going way beyond just food delivery. It is cementing its spot as a global heavyweight and doubling down on being the go-to tech partner for restaurants, whether it’s takeout, dine-in, or everything in between.
