ChatGPT’s New Features Are Here To Change How You Search And Shop

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ChatGPT’s New Features Are Here To Change How You Search And Shop

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The ChatGPT logo on a mobile phone against a stylized backdrop

Summary

  • ChatGPT introduces new features for shopping, citations, and search on WhatsApp.
  • You can now find products faster with improved visuals and direct buy links.
  • The chatbot now shows multiple citations and text highlights for verifying information.

OpenAI’s ChatGPT has evolved a lot since its launch, from providing answers to queries to search capabilities to creating images and videos. While you need to be a paid user to use some of these features to their full potential, most ChatGPT features are available for free — at least in a limited capacity — to everyone. Now, OpenAI has recently announced several more features to significantly improve the ChatGPT experience for all.

The ChatGPT logo on a mobile phone against a stylized backdrop

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ChatGPT’s new features are here to save you time and effort

OpenAI has started rolling out as many as four new features and improvements to ChatGPT, including a better shopping experience, search in WhatsApp, improved citations, and trending and autocomplete while searching. And the best thing about them is they aren’t limited to select users, though it might take a few days to complete the rollout.

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Once available, you’ll be able to find, compare, and buy products faster in ChatGPT. This is possible mainly because of three key changes in ChatGPT: improved product results, which are independent, visual product details, pricing, and reviews, and direct links to buy. Product buy links aren’t affiliate links, so ChatGPT won’t get a commission when you buy anything by clicking them. These features are available to everyone, including logged-out users.

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ChatGPT’s new features aren’t limited to helping you buy more products faster. The latest changes also make sure that you can verify particular information from a variety of sources. This is because of the chatbot’s latest ability to show multiple citations for a response. Not only that, but it also introduces a “highlight UI” to point out the source that confirms a particular statement is true.

Moreover, ChatGPT’s new WhatsApp feature is available for all right now. The “Search in WhatsApp” allows users to send WhatsApp messages to ChatGPT (+1-800-242-8478) to get up-to-date answers and live sports scores, as pointed out in OpenAI’s recent X post.

All these search and shopping features come against the backdrop of OpenAI reportedly showing serious interest in buying Chrome, amid speculation that Google might have to sell it to divest itself. If this ever becomes a reality, we can expect tight ChatGPT integration with Chrome. In that case, OpenAI might replace Chrome’s new tab page with ChatGPT, similar to how Microsoft is working on replacing Edge’s new tab page with Copilot (via Deskmodder). Simply put, there will be lots of exciting changes in Chrome if OpenAI takes charge.