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Amazon’s Alexa Plus Arrives With Generative AI That Knows Your Movie Tastes & Can Quiz You On Homework

All the latest Android & Tech news Amazon Amazon Alexa Amazon Alexa Plus Newsletter Stories Add Comment 3 Min Read
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Amazon’s Alexa Plus Arrives With Generative AI That Knows Your Movie Tastes & Can Quiz You On Homework

At its big event in New York City this morning, Amazon took the wraps off of Alexa Plus. This is a new version of Alexa using generative AI. It’s aimed at removing the friction that comes with interacting with your current Alexa-powered and Echo devices around your home.

Alexa Plus will be able to do things for you, like ordering groceries for you, sending event invites to your friends, and more. The company also noted that it will be able to memorize personal details, including movie preferences.

This new supercharged version of Alexa is also able to carry on conversations from uttering its wake word. There’s vision capabilities and the ability to take photos and analyze images, too. For students, it has a pretty nifty feature, where it can read a study guide and then test you on the answers.

Amazon has done some demos at the event today, showing off how these functionalities work, in a controlled environment. We’ll have to wait and see how it works in the everyday world.

Amazon first announced this new Alexa back in September 2023

After a few delays, Amazon Alexa Plus is finally here. It was first announced that Amazon would supercharge Alexa, back in September 2023. The company made some big claims back then, saying that Alexa would understand context or build automated routines for you.

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Part of the delays likely are a result of the devices team shakeup at Amazon. Where Dave Limp was replaced with longtime Microsoft Surface head Panos Panay. And typically when things change at the top, other products do end up getting delayed, like Alexa Plus.

Alexa Plus should bring it in-line with what Google Gemini is offering now on Android smartphones. Which is a major step-forward from what Alexa was when it entered the world over a decade ago. However, Alexa Plus could be the first chatbot to actually be available on speakers, as Google’s Gemini is not yet available on any Google Home devices, only on smartphones, tablets and laptops.

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