AI deepfakes are becoming more of a thing as the technology gets better, and it could do some real harm to companies. One of the industries that could be hit the hardest is the music industry. According to a new report, Sony Music had to remove 75,000 pieces of deepfaked material.
As per the report, we don’t know exactly what Sony had to remove. It doesn’t specifically refer to songs. Rather, it refers to it as “material.” In any case, we do know that AI will have a large negative impact on the music industry if this is left unchecked.
Sony Music removed 75,000 pieces of deepfaked material
The company didn’t only report this to spread doom and gloom. Sony Music submitted this information to a UK consultation on copyright rules regarding AI. It feels that the UK’s rules will cause the deepfake problem to get even worse.
The UK seems to be lightening up on its restrictions regarding AI, and Sony doesn’t like that. So, it presented these figures as a way to show the UK just how much Sony has to swipe away. 75,000 pieces of content is nothing to sneeze at. It shows that Sony Music has a major issue with AI on its hands. There are a ton of freely available tools that people can use to create deepfaked material.
So, if a person wanted to make a song using fake vocals from a real celebrity, then they would be able to, and actually make money from it. The listener would not know that they’re not listening to their favorite artist. This costs artists money, and Sony is in a battle to end this.
It’s a problem that affects other labels, so it’s an issue for the entire music industry. According to the report, the artists who are deepfaked the most are Queen, Beyonce, and Harry Styles.
At this point, it seems that it’s anyone’s guess as to how much deepfaked content is actually up. Only time will tell.
