Samsung's New Galaxy S25 Edge Is Slim, But Sales Figures Are Looking Even Slimmer

Contents

Summary

The Galaxy S25 Edge offers an appealingly slim design (5.8mm, 163g) but achieves this by omitting a telephoto lens and using a smaller 3,900mAh battery.
Those compromises are reportedly biting back. Early sales of the S25 Edge are reportedly below Samsung’s expectations, with the company uncharacteristically not releasing pre-order figures in South Korea.
Samsung is sweetening pre-order deals and offering attractive deals in various markets, suggesting an effort to boost what may be underwhelming initial sales.

Samsung’s latest Galaxy S25 Edge, by no means, is a bad phone. Its slim aesthetic appeals to almost all, but the compromises that come with it are only bearable for some.

For those unaware, the slim offering boasts a 6.7-inch display in a 5.8mm-thick frame. It weighs in at 163g. The Galaxy S25+, in comparison, is 7.3mm thick and weighs 190g with the same screen size.

Samsung achieved the thin and slim form factor by forgoing the S25 Edge’s telephoto lens, and fitting a small 3,900mAh battery into it, which happens to be even smaller than the base S25’s cell.

Pre-orders for the device went live in mid-May. Fast-forward to last week, and the device officially became available to order last week. During this time, it appears as though the new device hasn’t sold as well as Samsung had initially expected.

As highlighted by the folks over at SamMobile, quoting unnamed “industry sources,” Galaxy S25 Edge sales up until now have been below Samsung’s expectations. The report also lays out some early signs pointing at the device’s reception being lukewarm at best.

Silence is loud

A notable clue comes in the form of Samsung itself not revealing any pre-order sales figures in South Korea. The silence is unusual, considering that the company is normally eager to highlight strong performance. This isn’t necessarily definitive proof of weak sales, but the absence of figures might just highlight that there is not much to boast about.

More importantly, in some markets, the tech giant has been found to be sweetening pre-order bonuses and offering better overall promotions. In the UK, for example, Samsung is offering a free Galaxy Tab A9+ (worth £259 in the UK) with the purchase of a Galaxy S25 Edge. In the US, Samsung is offering heavy discounts on the Galaxy Watch Ultra, Buds 3 Pro, Watch 7, Galaxy Rings, and more when purchased alongside an S25 Edge.

This might suggest that early order numbers in said markets may have been underwhelming. Whether strategic discounts and promotions help Samsung’s case remains to be seen.

Samsung Galaxy S25 Edge

SoC: Snapdragon 8 Elite
Display type: AMOLED
Display dimensions: 6.7″
Display resolution: QHD+