Many of the major tech brands attended MWC 2025 in Barcelona. We are seeing a lot of new products and impressive advancements that bode well for the future. Samsung is one of the big names that has attended, offering another look at its XR headset. Additionally, Samsung Display showed several developments in display technologies during the OLED Magic Show.
Samsung’s OLED Magic MWC 2025 conference showcased several developments in display tech
Samsung first showed off the “Ultra High (5000 nit) Brightness OLED.” As the name suggests, this is a display that can reach 5,000 nits of peak brightness at a 10% on-pixel ratio. It has up to 1.5 times the brightness of standard OLED displays, plus reduced power consumption. Next up is the “Flex Gaming,” a foldable handheld console concept. It is built around a 7.2-inch foldable OLED display. This particular form factor could be very useful for making handheld gaming products—like hybrid consoles—even more portable.
Samsung has been showing off its “stretchable” display tech at events for a few years now, and MWC 2025 has been no exception. We’re talking about displays that can grow and shrink without having to fold/unfold them. This time, Samsung has confirmed that it plans to commercialize stretchable display products in the future. Sadly, there’s still no ETA for that to happen.
Also “bezel-less” screens and foldable displays that turn into a briefcase
Another demonstration was “OLED Tile” displays with tiny bezels of just 0.6 mm. The result is a visual illusion where the bezel around the screen is non-existent. The demonstration involved ten 6.8-inch panels and two 31.5-inch monitors. The firm used images inspired by the stained glass windows of the Sagrada Familia.
The Flexible Briefcase was the most unusual product shown by Samsung. It is a foldable OLED panel that reaches 18.1 inches. However, a unique property is that it can transform into a briefcase with handles. When unfolded, the screen becomes the equivalent size of two standard tablets.
Lastly, the South Korean giant also held a demonstration called “Seamless OLED.” Basically, Samsung was boasting about the image quality of its AMOLED technology. The test involved 31.5-inch AMOLED displays, a 16-inch one (on a laptop) and a 6.7-inch one (on a smartphone). These were placed next to LCD displays (on laptops), showing the clear superiority in terms of image quality of AMOLED displays. The latter also exhibited higher uniformity in color, contrast, and brightness.
