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Summary
- Lyft Silver is a new program designed for older individuals to provide easier and safer transportation options.
- The program offers easy access to phone support, a simple design, and prioritized matching with easy-to-enter vehicles.
- Early access to Lyft Silver starts on May 5th with limited spots, and users can enable it through the Lyft app or join the waitlist for more information.
San Francisco, California-based Lyft today announced the launch of Lyft Silver, a new program that aims to remove the challenges that come with getting around, particularly for older individuals.
The natural process of aging can, inevitably, take a toll on abilities like reflexes and good vision, which are paramount for safe driving. However, conversations with your loved ones about giving up their car keys often raise concerns about them losing their personal freedom and giving up their social desires. This is where Lyft feels that it can help.
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The company describes Lyft Silver as the “gift of independence” for seniors, and a tool that alleviates concerns and provides peace of mind for their families and friends.
Silver isn’t a new app — it’s a simpler experience within Lyft that integrates several key features that are likely to appeal to older individuals that might not be too comfortable navigating through Lyft’s regular user interface. These new features include:
- Easy access to phone support with human agents.
- Simple design that surfaces only the essentials without all the fluff.
- Prioritized matching with vehicles is easy to get in and out of.
- Automatic ride detail sharing with trusted contacts (including information about drop-off location).
Invite a loved one to Lyft Silver
Early access to Lyft Silver begins Monday, May 5. It will be available all across the US, though early access is limited to the first 25,000 riders that sign-up. Users will be able to enable the experience through their existing Lyft app by navigating to the ‘You’ tab and selecting ‘Lyft Silver’ to activate.
Alternatively, if you want to help a loved one activate the experience, you’ll be able to ‘invite’ them by following the same steps. They’ll receive a link via text message that’ll prompt them on how to turn on Lyft Silver.
You can also sign up to gain early access and learn more about the service via Lyft’s waitlist.
