There has been long speculation that Google will launch smart glasses after a long absence from the market. There were even rumors that the company could launch them alongside Samsung, but it seems the South Korean giant’s current focus is on its XR headset. While we wait for more news about new Google smart glasses, a report claims the company will acquire an eye-tracking startup.
AdHawk, an eye-tracking startup, could soon become part of Google
As reported by Bloomberg, Google is close to completing the purchase of AdHawk Microsystems Inc. in a $115 million deal. This figure includes $15 million to be paid if AdHawk meets certain performance targets. AdHawk is a Canadian startup focused on developing eye-tracking technology. It has attracted the attention of other big tech companies, receiving funding from Samsung, Intel, HP, and Sony, among others.
The deal has not yet been signed, the report clarifies. However, it also states that the transaction is expected to close this week. Google is reportedly implementing the startup’s eye-tracking technology in future smart glasses.
More than a decade has passed since the announcement of the Google Glass project. Google introduced the wearable with great enthusiasm. The firm really wanted the product to successfully reach the consumer market. However, regulatory authorities kept a watchful eye on the device’s capabilities. The main concern was potential privacy violations through the smart glasses’ camera.
As a product ahead of its time with no direct rival, the Google Glass project faced a full regulatory fury over the “fear of the unknown.” The bans and restrictions on the device’s use made its initial goal unfeasible. To avoid losing all the work done, Google promoted the wearable as a business product. However, the firm discontinued Google Glasses in 2023.
Changes in the smart glass market could facilitate Google’s comeback
That said, the tech industry and user perceptions of these types of products have changed a lot. The smart glasses segment is experiencing a boom thanks to Meta’s Ray-Ban glasses. Current technology allows these products to include features like an artificial intelligence assistant, something that seems perfect for Gemini. So, everything could be coming together for Google’s return to the growing niche.
