Samsung’s Galaxy S25 Unpacked event is now over and Samsung announced a suite of new things to be excited about. Most notably, Samsung’s new Galaxy phones – the Galaxy S25, Galaxy S25 Plus, and Galaxy S25 Ultra. Samsung also teased a fourth phone and announced several new features for Galaxy AI and other Galaxy-based apps.
When it comes to hardware, Samsung has made a few improvements to its latest versions of the flagship smartphone series. This of course includes new colors, some updated camera hardware, and a new chipset to power each device. Most of the changes are under the hood, however, powered by Galaxy AI as a central feature that is intended to make the new phones a true AI companion for users.
If you don’t feel like watching a 2+ hour-long livestream video to see everything Samsung announced, we’ve rounded up the most important stuff for you here.
Samsung spent a good amount of time talking about all the new AI features of these devices, but it also spent a fair amount of time on the devices themselves. With that said, here’s everything Samsung announced at its latest Galaxy Unpacked event, featuring the new Galaxy S25 series.
Samsung Galaxy S25 Ultra
This is by and large the biggest announcement of the day. The Galaxy S25 Ultra is Samsung’s new top-tier flagship smartphone, packing all the latest improvements and new features of Galaxy AI. It also houses the most powerful hardware with the best cameras, although some specs will be the same across all three models. Namely the Qualcomm Snapdragon 8 Elite for Galaxy.
The Galaxy S25 Ultra comes with a 6.9-inch AMOLED display with a refresh rate up to 120Hz, and it’s powered by the Qualcomm Snapdragon 8 Elite for Galaxy. This is the same chipset as other devices that use the Snapdragon 8 Elite, with a few customized/optimized tweaks for the Galaxy S25 series. The phone comes with 12GB of RAM and either 256GB, 512GB, or 1TB storage options.
Samsung also rounded out the edges and corners of the display for a more comfortable grip compared to last year’s model. Additionally, the Galaxy S25 Ultra swaps out the 12MP ultrawide camera on the Galaxy S24 Ultra for a new 50MP ultrawide sensor. With the new Snapdragon 8 Elite for Galaxy chipset, much of the AI processes can happen on the device which helps for privacy reasons. Samsung was keen to focus a little bit on enhanced privacy and security, so this is a big part of the Galaxy S25 Ultra since AI is a focal point of these new phones.
The Galaxy S25 Ultra also comes with a 40% larger vapor chamber for enhanced performance and more efficient cooling. And that’s going to help a lot with mobile gaming.
Pre-orders for the Galaxy S25 Ultra begin today and pricing starts at $1,299.99 for the 256GB model. It’s also available in several color options, including a few exclusive ones that you can only get directly from Samsung.
Buy the Samsung Galaxy S25 Ultra
Samsung Galaxy S25 and Galaxy S25 Plus
The Galaxy S25 and Galaxy S25 Plus will be the base model and mid-tier options for the series. They come with the same chipset as the Galaxy S25 Ultra, but they won’t have all the same camera sensors or features. Additionally, their storage size amounts will be slightly different. The Galaxy S25 comes with 128GB or 256GB options, while the Galaxy S25 Plus comes with 256GB or 512GB options. Both of these have 12GB of RAM just like the Galaxy S25 Ultra, however.
So you aren’t losing out on the amount of RAM. Display types are the same, as they’re all AMOLED, but the sizes will vary. The Galaxy S25 is the smallest at 6.2 inches and it has an FHD+ resolution. The Galaxy S25 Plus keeps the Quad HD+ resolution of the Galaxy S25 Ultra, but the screen size is a bit smaller at 6.7 inches. Cameras are essentially the same as last year’s counterparts, but Samsung has added a new ProScaler AI feature. With this, images are upscaled in real-time to enhance the quality.
Samsung also improved the vapor chamber on these two models, although not by as much. Still, the Galaxy S25 and Galaxy S25 Plus received a 15% larger vapor chamber compared to last year’s phones. And this is still going to translate to more efficient cooling and overall, better performance. Especially during longer mobile gaming sessions.
Pre-orders for both of these phones begin today. Pricing starts at $799.99 for the Galaxy S25 128GB model and $999.99 for the Galaxy S25 Plus 256GB model.
Buy the Samsung Galaxy S25
Buy the Samsung Galaxy S25 Plus
New Galaxy AI features
Galaxy AI is the focal point of these new devices, and as such, Samsung has packed as much AI into the Galaxy S25 series as it could. One of these updates is the ability to use Gemini as your default smart assistant. Users can press and hold the button on the side down to activate Gemini and begin conversing with it.
Samsung says these are the most contextually aware Galaxy devices it’s ever made. In addition to the Gemini button, the cameras on each phone also now analyze noise in images more efficiently. The end result is a clearer image in low-light situations. Additionally, there’s a new Audio Eraser tool that can help you filter out unwanted background noise from your video recordings. We’ve seen this before on Google’s more recent Pixel phones. Now Samsung has added it with the Galaxy S25 series.
AI Select is another new feature with these devices, and it’s probably one of the coolest things that Samsung has added. Quite simply because it has the capability to do a lot of things. For example, you can use AI Select to single out a specific moment in a video and turn that into a GIF. You can also use AI Select to scan dates and such for events and add those events to your calendar. Saving you some time.
Stressed about what to cook for dinner? No problem. Simply scan what’s in your fridge with the camera on your Galaxy S25, and Gemini will give you a recipe. You can then save that recipe as a Samsung Note. This can be especially useful if you don’t have all the ingredients and need to head to the store to pick up what you’re missing.
There’s also the Now Bar and Now Brief. The Now Bar is a new pill-shaped icon that lives on the lock screen, and it can give you contextual reminders that you can easily access at a moment’s notice. The Now Brief is inside of the Now Bar and is sort of like Google’s Morning Brief feature, although it seems a little more advanced. It contains user-relevant info throughout the day, specifically in the morning, afternoon, and evening.
Tap to Transfer and Instant Installment
These are two new updates coming to Samsung Wallet later this year. Tap to Transfer is a peer-to-peer payment option. It lets you tap two Galaxy smartphones together to send money to another person quickly. You can use this for any reason you might need to transfer money to someone. Like paying your share of a bill for a night out. Instant Installment is a buy now pay later feature that lets you make a purchase and split up the payments in installments. Think PayPal’s pay-in-4 option that some retailers offer.
Samsung says this will be available on older Galaxy devices as well, but the feature isn’t going to be available until sometime in the second quarter.
Galaxy Watch for Kids
This was technically announced before Unpacked started, but we’re lumping it in because it happened only shortly before the event. The new Galaxy Watch for Kids isn’t a whole new device. Rather, it’s an experience that kids can have on a Galaxy Watch 7, with parents setting parental controls through Google’s Family Link.
Setup takes place on the parent’s phone and it’s possible to set which apps can be installed. Kids also have a variety of customizable watch faces designed for kids. Plus, Samsung says there will be kids bands available too. This experience will require the use of a Galaxy Watch 7 LTE model.
Samsung Galaxy S25 Edge
Samsung didn’t do a full announcement for this phone at the event. However, the company did tease it and talk about it a bit. The phone was also on display at the event to give the public a better look. This is essentially the Galaxy S25 Slim that’s been rumored for a while. Just with a different name – the Galaxy S25 Edge. Its main trait is that it’s an incredibly thin device. So if you’re looking for a phone to help cut down on weight, this will be it. Once it becomes available.
It’s also rumored that this version of the Galaxy S25 will have a slightly less powerful version of the Snapdragon 8 Elite chipset.
