‘Google Workspace With Gemini’ Getting 50 Local Small Biz Ads At Super Bowl 2025

For Super Bowl 2025, Google is taking a different approach to ads. Each of the 50 states will see a different Super Bowl commercial promoting a local small business or nonprofit that uses “Google Workspace with Gemini.”

Earlier this month, Google announced that the full Gemini experience is coming to Workspace business users. “Google Workspace with Gemini” is now getting some airtime during the Kansas City Chiefs vs. Philadelphia Eagles Super Bowl game. 

If you live in Texas, you’ll see Bison Coolers, while residents of Oregon will be introduced to the team at Jacobsen’s Salt Co. Each of these small businesses is driving the American economy — and for this first-of-its-kind project, we’re spotlighting their innovation, grit and hard work, as they find new and incredible ways to use AI to transform how they work and do more of what they love.

In 30 seconds, Google says it wants to “show what’s possible with AI in Workspace today, and how real businesses are using it.” This includes: Write emails to clients in seconds, Get help writing web copy, Manage mountains of data, Manage your inbox and customer requests, Translate conversations lives, and Refine important email responses.

You can watch all of them on this Google Workspace site, or goo.gle/50states50stories. They span various industries: Agriculture, Forestry & Fishing, Education, Food & Beverage, Healthcare & Life Sciences, Manufacturing, Media & Entertainment, Nonprofit, Professional Services, Retail & Consumer Goods, Sports & Recreation, Technology, and Travel & Hospitality. 

Google used AI Studio and NotebookLM throughout the production process. Thousands of Workspace customers were narrowed to under 500. After landing at the 50, Google had 10 weeks to do each of the shoots. Five teams of 10 or so “captured hundreds of hours of footage in all 50 states in just weeks.”

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