CES 2025: Catch Samsung, LG, Sony, TCL, And Hisense’s Biggest Announcements

Today is the day that CES officially kicks off! Companies from around the world are attending Las Vegas even to show off their latest and greatest innovations. Among the companies, the biggest brands attending are Samsung, LG, TCL, Sony, and Hisense. If you’re curious about how to watch their live streams, then you’ve come to the right place. Here’s how to watch the biggest announcements of CES 2025.

Before diving into the companies’ announcements, we have a ton of CES content for you to sink your teeth into. We’re at the beginning of the event, so you can expect more content to come out as the event goes on. Keep an eye on our CES page for the hottest announcements and revelations during the event.

Samsung announcements

Of course, Samsung has some major announcements going on this year. While most of the event is still unraveling for the Korean tech giant, we’ve already seen some really neat tech. For example, Samsung showed off some neat rollable screens. These screens exist in prototype devices that can extend horizontally and vertically.

Along with that, the company showed off the Odyssey G7 gaming monitor. It’s noticeably larger than its predecessor. Also, it has a 5K (5120 x 2160) resolution panel.  We also can’t forget about the 500Hz display panels that the company showed off for the display market.

The link to the press conference will be posted below when Samsung makes it available.

LG announcements

Moving on to the next major Korean brand, LG has made some exciting announcements as well. The company unveiled a concept car that will actually house different LG smart home devices. These include smart appliances, TVs, and more. It’s like a high-tech RV.

Next, LG’s 2025 OLED TVs also got a glow-up at the event. These are powered by the company’s alpha 11 AI processor Gen 2. These displays are much brighter than the company’s previous TVs and come with a 4K resolution and 165Hz refresh rate.

Along with that, LG showed off its compact and high-quality soundbar. The LG S20A soundbar is a quality and powerful soundbar that will take your movie-watching experience to the next level. The company will hold its press conference at 11AM EST/8AM PST

You can watch the company’s live stream below.

Sony

Moving onto Sony, this company is set to announce some major tech. Unlike the aforementioned companies, Sony didn’t announce anything beforehand. Hopefully, we’ll see some new information on the company’s cameras or its Xperia phones. In any case, the company will hold its press conference at 8PM EST/5PM PST. The link is below.

TCL

So far, TCL has only shown off one piece of tech at CES. However, it’s going to show off more during its press conference happening at 2PM EST/11AM PST. TCL took the wraps off of the Smart Lock D1 Pro. This is a lock for your door that can actually scan the veins in your palm as a method of authentication. The lock if battery-powered and it comes with a number pad and companion app.

Watch the live stream below.

Hisense

Last but not least, we have Hisense. So far, this company will hold its press conference at 12PM EST/9AM EST. It has shown us its L9 Series of laser TVs. These are high-quality devices that can project a screen between 100 inches and 150 inches, which is perfect for a cinematic experience. With a maximum of 5,000 lumens and a 5,000:1 contrast ratio, the flagship Hisense L9Q will give you an incredible watching experience.

Watch the live stream below: