Google Messages Rolling Out 'Unsubscribe' Button To Stop SMS And RCS Spam

Google Messages is gaining a new “Unsubscribe” feature to combat spam and other unwanted SMS texts or RCS chats from business senders.

“Unsubscribe” is for businesses that send “unwanted messages in Google Messages, like promotions and other non-essential content.” The new button can appear at the bottom of the chat (just above the text field) or in the conversation’s overflow menu.

Google explains how Unsubscribe applies to:

RCS for Business messages in the United States, Brazil, France, Germany, India, Mexico, Spain, and the United Kingdom.
SMS or MMS messages in the United States from short codes (phone numbers with 5-6 digits) and alphanumeric senders.

SMS

RCS

A sheet then slides up asking “Why are you unsubscribing?”: Not signed up, Too many messages, No longer interested, Spam, or Other. In the case of spam, there’s a “Report this sender” option.

Behind-the-scenes, Google Messages sends “STOP” to the sender from your number. Afterwards, “you should no longer receive non-essential messages from that sender,” but:

You may still receive essential, requested messages from them after unsubscribing, like one-time passwords or boarding passes requested from that business or confirmation of your unsubscribe request with information to further manage your communication preferences.
If a business is unable to comply with your unsubscribe request because you’ve elected to stop receiving messages in your account, the business may instead redirect you to account settings to change your message notifications through your account.

Go to the overflow menu if you want to “Subscribe” again after the fact. We’re seeing Unsubscribe with the latest stable release of Google Messages (version 20250409_01_RC00).